Learning
Objective
1
1.1 Critically
review the organisation and regulation of the radio commercial production
industry.
‘The radio industry is a generic term for any companies or public
service providers who are involved with the broadcast of radio stations.’
[Wikipedia, 2013, Online]
Radio broadcasters can be broken into at least two different groups:
Public Service broadcasters are funded in whole or in part through
public money. This may be through money received directly from the government,
or, as in the UK, through a license fee. The license fee is typically protected
by law and set by the government, and is required for any household which
contains equipment which can be used to receive a TV signal.’ [Wikipedia, 2013,
Online]
‘Commercial broadcasters (also called Independent Local Radio in the UK)
are largely funded through the sales of advertising spots on their radio
station. Commercial stations are often quite local, and may have some Public
Service commitments within their permit.’ [Wikipedia, 2013, Online]
‘In the UK, the radio industry regulators Ofcom are looking to establish
a third tier of radio, called community radio. These radio stations will be
fairly small and run by community groups.
Commercial radio stations make most of their revenue selling
"airtime" to advertisers. Of total media expenditures, radio accounts
for 6.9%. Radio advertisements or "spots" are available when a
business or service provides valuable consideration, usually cash, in exchange
for the station airing their spot or mentioning them on air.’ [Wikipedia, 2013,
Online]
‘The Radio Advertising Bureau (RAB), part of
Radio Centre Ltd, is the marketing body for radio,
funded entirely by the UK Commercial Radio industry. Our
aim is to share Britain's love of radio with advertisers, and to help them use
the medium more effectively and creatively.’ [RAB, 2013, Online]
So therefore
in basic terms radio in the UK is broken down into public service and commercial
radio. Public service radio is provided by The BBC and is purely funded by the
TV license that is required to be paid by anyone that receives a TV signal to
their household. The BBC is there and they simply just give us what we want,
music. Unlike commercial radio which is all about generating revenue from advertisements,
public service radio is all about the people and what they want and they will
aim to reach everyone within every market from any angle.
However commercial
radio is only interested in making capital and to do so they will make us
listen through 3/5 minutes of advertisements followed by the same loop of music
that is set and must be played to us in order to make more money. Most commercial
radio stations are given a set songs that must be played so many times within
one day as they have a contracts that are made with record labels in order for
them to get the most airtime and they have a set system that they have to stick
too where public service radio really has the freedom to do what they want with
the airtime they have been given.
Advertisement is where commercial radio
stations generate the most of their revenue which is why it plays such a huge
role with the structure of the shows that are broadcast.
Sources; http://en.wikipedia.org/wiki/Radio_industry
Wikipedia, 2013, Online.
http://www.rab.co.uk/about-us Radio
Advertising Bureau, 2013, Online.
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