Learning
Objective
4
Evaluation.
4.1 Source
appropriate radio commercial content to fulfil a client brief working to a
standard acceptable to the client.
4.2 Edit radio
commercials of a specific duration working to standards acceptable to the
client.
In this unit I and
Aylen Abdullah had to create three radio advertisements for our client Dynamic
Eclipse Arts. This unit for me was one of the stronger units as I have more
production experience in radio than I have in other areas.
On working on this
unit I found that I was able to put my skills to use and show what I was able
to do with the studio work and with the editing process of the radio
advertisements. I particularly enjoyed this unit as I was able to participate
in the production myself and was recorded in the studio in all three of the
adverts, I believe that this is a strong element for me as I can use my voice
to create the positive and upbeat feel that the adverts required. However
getting to the production stage was proving more and more difficult as my work
part fell ill throughout the majority of this production so therefore our
schedule was pushed back on the filming element to this promotional package
therefore pushing back on the recording of the advertisements. Another factor
that made this slightly more difficult was again the communication with our
client, although we did have a brief set out and a contract agreed with the
client we was still unaware of how far we could push the advertisements so the
breakdown in communication left us feeling unsure on how to move forward with
the promotional package.
When we came to
record our radio advertisements in the studio we did encounter an issue as the
studio wasn’t working to its full potential and we was unable to record any
sound whatsoever, this was resolved later on in the evening however we had run
out of recording time so we pushed it back one more day. We also had to source
content for our radio adverts which took up more of our time as we was editing
the adverts on a PC and we could only download them on a iMac so we had to keep
making file transfer between the two, this wasn’t much of a problem but a time
consuming process and time was against us at this point in the process.
This unit has
helped me to develop and put what skills I had to the test and pushed me to see
how well I could cope with the production element and I believe that I have
gained a lot of experience from this client led project and it has shown me how
difficult and frustrating it can be working for someone especially when the
communication is second to none at some points in the production process
however I have learnt how to deal with clients and how to work as part of a
production company.
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