Evaluation; RC LO4.1 and LO4.2

Learning Objective 4

Evaluation.

4.1 Source appropriate radio commercial content to fulfil a client brief working to a standard acceptable to the client.

4.2 Edit radio commercials of a specific duration working to standards acceptable to the client.

In this unit I and Aylen Abdullah had to create three radio advertisements for our client Dynamic Eclipse Arts. This unit for me was one of the stronger units as I have more production experience in radio than I have in other areas.

On working on this unit I found that I was able to put my skills to use and show what I was able to do with the studio work and with the editing process of the radio advertisements. I particularly enjoyed this unit as I was able to participate in the production myself and was recorded in the studio in all three of the adverts, I believe that this is a strong element for me as I can use my voice to create the positive and upbeat feel that the adverts required. However getting to the production stage was proving more and more difficult as my work part fell ill throughout the majority of this production so therefore our schedule was pushed back on the filming element to this promotional package therefore pushing back on the recording of the advertisements. Another factor that made this slightly more difficult was again the communication with our client, although we did have a brief set out and a contract agreed with the client we was still unaware of how far we could push the advertisements so the breakdown in communication left us feeling unsure on how to move forward with the promotional package.

When we came to record our radio advertisements in the studio we did encounter an issue as the studio wasn’t working to its full potential and we was unable to record any sound whatsoever, this was resolved later on in the evening however we had run out of recording time so we pushed it back one more day. We also had to source content for our radio adverts which took up more of our time as we was editing the adverts on a PC and we could only download them on a iMac so we had to keep making file transfer between the two, this wasn’t much of a problem but a time consuming process and time was against us at this point in the process.

This unit has helped me to develop and put what skills I had to the test and pushed me to see how well I could cope with the production element and I believe that I have gained a lot of experience from this client led project and it has shown me how difficult and frustrating it can be working for someone especially when the communication is second to none at some points in the production process however I have learnt how to deal with clients and how to work as part of a production company.

Editing; RC LO4.2

Learning Objective 4

Editing.

4.2 Edit radio commercials of a specific duration working to standards acceptable to the client.

We use the programme Adobe Audition CS6 to edit the radio advertisements, it is a relatively simple programme to use, the above screenshot displays how you can the audio you just highlight the selected piece and just press delete to remove the audio piece that is no longer required.

We recorded the three advertisements in the sound studio and then uploaded them onto the Adobe Audition we then have to piece together the audio and edit any mistakes that were made and then finalise all the finished audio to create the advertisements.

Adverts; RC LO4.1 and RC LO4.2

Learning Objective 4

Radio Advertisements.

4.1 Source appropriate radio commercial content to fulfil a client brief working to a standard acceptable to the client.

4.2 Edit radio commercials of a specific duration working to standards acceptable to the client.

Below are the links to our radio advertisements.

http://audioboo.fm/boos/1444883-script-one-charley-forsyth

This was scripted by myself and edited by myself and Aylen.

http://audioboo.fm/boos/1444887-script-two-aylen-abdullah

This was scripted by Aylen and edited by Aylen.

http://audioboo.fm/boos/1444891-script-three-aylen-and-charley

This was scripted by myself and Aylen and edited by myself.

Script; RC LO3.4

Learning Objective 3

Script.

3.4 Develop scripts appropriate to the audience for a specific radio commercial working to a standard acceptable to the client.

Time in Seconds.	Script.
0.5 S 0.10 S 0.15 S 0.20 S 0.30 S 0.34 S 0.35 S	Tap *Tap sound effect* Jazz *Jazz sound effect* Ballet *Ballet sound effect* *Scratch disk sound effect* Hold up what about Hi-Hop, African, Waacking even?! Hip-Hop? Waacking? Well Dynamic Eclipse Arts has just that and we need you. So if you want to learn and have fun all at the same time then this is for you! So why don’t you follow us on Twitter or like us on Facebook. Do It Now!

This was scripted by myself and edited between myself and Aylen.

Time in Seconds.

Script.

0.8 S 0.12 S 0.20 S 0.27 S 0.32 S

Look your Dad signed you up for ballet lessons. But Mum I want to learn Street Dance and so much more just like my friends. Where are you going to do that? There isn’t anywhere is there? Mum there is, look Dynamic Eclipse Arts do Waacking, tapping and all the other dances. I want to learn I really wanna go. Wow that’s amazing let’s sign you up! *Yay sound effect* Find us on Facebook, Dynamic Eclipse Arts. Do It Now!

This was scripted by Aylen and edited by Aylen. 

Time in Seconds.

Script.

0.3 S 0.7 S 0.10 S 0.21 S 0.28 S 0.32 S

Are you tired of boring dance routines? Yeah Do you want to learn a wide range of dance styles? Yeah Do you want to learn, have fun and even perform? Yeah Then you need Dynamic Eclipse Arts, we are a danced based community company looking to take on anyone who loves to dance as much as we do and learn different dance styles of all genres. So follow us on Twitter, you won’t be disappointed. Do It Now! *Yay sound effect*

This was scripted by both me and Aylen and edited by me. 

Contract; RC LO3.2

Learning Objective 3

3.2 Effectively liaise and negotiate a contract with a client.

Client Needs; RC LO3.1

Learning Objective 3

3.1 Critically assess a client’s need for a radio commercial.

‘Surprising though it is to many people dazzled by the constant stream of new technology launches, good old radio (meaning that broadcast linear stream of predominantly live presenter-led audio content) is in absolutely AMAZING shape. Britain really does love radio!

The facts speak for themselves: record audiences of almost 47 million (90%) of adults listen to radio every week for an average of 22 hours, with 33 million tuning in to the commercial sector alone. No surprise also that the IPA’s Touch points 3 study demonstrates that radio is still the nation’s second most-consumed medium after TV, accounting for over a quarter of the average adult’s time spent with media across the day.

Perhaps this love for the medium derives from the fact that, freely available and effortless to consume, radio on any platform continues to play a unique emotional role in the listener’s life – lifting their mood when engaged in other tasks, wherever, whenever – a role that is impossible for other media to fulfil to the same degree.

Britain’s love of radio means that the medium wields incredibly powerful emotional influence for advertiser brands. The RAB website is designed to help advertisers share in that love. We hope you find it valuable.’ [RAB, 2013, Online]

We have decided that it would be appropriate for us to broadcast our radio advertisements on a local commercial radio station Time 107.5fm. We have chosen this station as it is local to the area of the dance company therefore reaching the intended target audience C2DE.  Also the music that this station broadcasts is similar to what the client uses within their rehearsals and lessons, so therefore the listeners will already share a common interest with the dance company.

We believe that broadcasting the advertisement in the morning as this is the school run and many young teens will be in the car with their parents and will have the radio on in the background as well as in the middle of the afternoon around 3:00pm as again this is the end of the school and you will be able to reach a similar target audience and maybe even catch the same listeners therefore reinforces this firmly in their ears and minds.

The policy at Time 107.5fm is that if you want to advertise with them then your advert must be played at minimum of at least 35 commercials broadcast over a full 7 days so therefore our suggestion is to broadcast the advertisement once every hour between 7:00am-10:00am and again between 2:00pm-5:00pm this results in the advert being broadcast six times a day with is totalling 42 times a week meeting the requirements set by the radio station. Time 107.5fm has a policy of you can have from 1-120 adverts over a month for the price of £15 per advert so therefore with our suggestions that works out at £630 per week.

As a production company we believe that my advertising on the radio will be the quickest and easiest way of reaching their intended target audience as this is will publicise their company and will encourage people onto their Facebook page that will have the promotional video uploaded therefore maximising the amount of courage the promotional package.

Source; http://www.rab.co.uk/ , Radio Advertising Bureau, 2013, Online.

Review of two Radio Advertisements; RC LO2.1

Learning Objective 2

Review of two radio advertisements.

2.1 Critically review the styles of radio commercials in relation to their purpose.

I listened to the radio advertisement for greatmagazines.co.uk which was broadcast on the radio station Kiss 100fm at around 7:18pm on a weeknight. The advert was for Father’s Day and the aim was to sell their product as the ideal gift for this occasion. The company has broadcast their advert in the early evening when the listeners are likely to be university students who are studying whilst having the radio on in the background, or young workers just home from work. The advert has emphasised the fact this the perfect gift for Father’s Day as well as mentioning that it is cheap and afford the two things the younger generation love to hear, ideal and cheap! The advert also states that they have the best magazines that is on offer today followed by a promo code to save even more money or this already incredible offer, I believe that this has been done so that the listener will think well I’m getting the best there is for the cheapest possible prices it’s a win-win situation. The advertisement is clear, simple and to the point. They use a vibrant piece of music playing throughout the advert which grabs the ears of the listeners and engages them through the duration of the piece.

I also listened to the radio advertisement for webuyanycar.com that was broadcast on the radio station Kiss 100fm at found 7:38pm on a weeknight. The advert was selling their price promise guarantee that they offer to their customers. Again as stated before the listeners are more than likely going to be C2DE and these are the people that are more than likely going to sell their cars if they are in need of some quick cash so why not tell them exactly where they can do just that. The advert is broadcasted at a time that the majority of its listeners are more than likely not the richest of people therefore they are giving them a way out of that by selling their car for cash. Also the advertisement has a voiceover that is recorded by the famous James Corden an icon for this generation, someone that they will instantly recognise and someone that they will be interested in what he has to say.

Radio Industry Review; RC LO1.1

Learning Objective 1

1.1 Critically review the organisation and regulation of the radio commercial production industry.

‘The radio industry is a generic term for any companies or public service providers who are involved with the broadcast of radio stations.’ [Wikipedia, 2013, Online]

Radio broadcasters can be broken into at least two different groups:

Public Service broadcasters are funded in whole or in part through public money. This may be through money received directly from the government, or, as in the UK, through a license fee. The license fee is typically protected by law and set by the government, and is required for any household which contains equipment which can be used to receive a TV signal.’ [Wikipedia, 2013, Online]

‘Commercial broadcasters (also called Independent Local Radio in the UK) are largely funded through the sales of advertising spots on their radio station. Commercial stations are often quite local, and may have some Public Service commitments within their permit.’ [Wikipedia, 2013, Online]

‘In the UK, the radio industry regulators Ofcom are looking to establish a third tier of radio, called community radio. These radio stations will be fairly small and run by community groups.

Commercial radio stations make most of their revenue selling "airtime" to advertisers. Of total media expenditures, radio accounts for 6.9%. Radio advertisements or "spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air.’ [Wikipedia, 2013, Online]

‘The Radio Advertising Bureau (RAB), part of Radio Centre Ltd, is the marketing body for radio, funded entirely by the UK Commercial Radio industry. Our aim is to share Britain's love of radio with advertisers, and to help them use the medium more effectively and creatively.’ [RAB, 2013, Online]

So therefore in basic terms radio in the UK is broken down into public service and commercial radio. Public service radio is provided by The BBC and is purely funded by the TV license that is required to be paid by anyone that receives a TV signal to their household. The BBC is there and they simply just give us what we want, music. Unlike commercial radio which is all about generating revenue from advertisements, public service radio is all about the people and what they want and they will aim to reach everyone within every market from any angle.

However commercial radio is only interested in making capital and to do so they will make us listen through 3/5 minutes of advertisements followed by the same loop of music that is set and must be played to us in order to make more money. Most commercial radio stations are given a set songs that must be played so many times within one day as they have a contracts that are made with record labels in order for them to get the most airtime and they have a set system that they have to stick too where public service radio really has the freedom to do what they want with the airtime they have been given.

 Advertisement is where commercial radio stations generate the most of their revenue which is why it plays such a huge role with the structure of the shows that are broadcast.

Sources; http://en.wikipedia.org/wiki/Radio_industry Wikipedia, 2013, Online.

http://www.rab.co.uk/about-us Radio Advertising Bureau, 2013, Online.

Evaluation; PV LO4.1 and PV LO4.2

Learning Objective 4

Evaluation.

4.1 Critically evaluate own finished product against agreed criteria and make recommendations for improvements.

4.2 Critically evaluate own production skills against agreed criteria and make recommendations for improvements.

For this project myself and Aylen Abdullah had to create a promotional video around the length of 5 minutes for our client a dance company; Dynamic Eclipse Arts. We had to show what the company has to offer and to show it to the public in a whole new light. Throughout the project we encountered many problems as well as finding many solutions.

We as a production crew had many ideas for our client and we wanted to make a fresh modern video to really put our skills to the test and show what we would do for the client. However when deciding on the footage that was required for us to create this promotional video we soon found that the client wanted us to use a wide range of their archival footage to show the growth of the company, this however lead us to more problems. When looking through the archival footage it was clear to say that the footage needed a lot of work as the quality of the film wasn’t the best so therefore we had the challenge of improving, the already bad, footage to make for a better result for the client. However being the editor on this project I lacked the skills to do therefore I found this rather challenging as I soon had to learn a whole new set of editing skills in order to give the client what they required. Also the director, Aylen Abdullah, fell ill during a major part of the project and this lead to us not being able to film on certain days and made the whole production a bit more harder than it needed to be because of Aylen not being well enough to work. It soon became very difficult to get any contact with our client as our schedules both clashed and they were extremely busy with their work, so the communication broke down a little between us and the client so therefore we ended up going into the final editing stages rather blind as to what the client wanted for their promotional video. So therefore we did what we could with the footage that was provided by the client and the footage that we had filmed ourselves.

Editing this promotional was a challenge as myself and the director had very little skills in this area therefore between us we was working our way through the footage trying to work out and piece together what we had in order to create the video. I believe that by doing this project I have improved my skills on Final Cut Pro which will be useful for me in future projects. I have also improved my skills in After Effects as we shown how to create a DVD menu as well as  a DVD cover, although we didn’t use this within our final promotional video, I now know how to create and develop my skills within this area.

The breakdown of communication between us and the client restricted our ideas and when we had completed the final promotional video the feedback that we received was all positive however it was suggested that we should have included a voiceover and interviews, but again this was difficult as the lack of communication between us and the client lead to us having a lack of knowledge about the company therefore we was relying on other sources to find out the relevant information about the company in order for us to create the final promotional video successfully. Also the wording that was used in the promotional video might not the grammatically correct and the capitalisation might be a little however this was a request from the client and was something that we had no control over.  

Throughout this project we have encountered many problems and I now know how difficult it can be to work for a client that doesn’t have the time for you as a production company to help you understand what they require from you. However I believe that I have developed my skills in a range of areas and I have learnt how major a client and work alongside other people. But at the end of the day the client was pleased with our final production piece and would use us in the future of any other filming was required for their company.

Promotional Video; PV LO3.1 and PV LO3.2

Learning Objective 3

Promotional Video.

3.1 Complete high quality production work working to a standard acceptable to an employer or client.

3.2 Complete high quality post-production work working to a standard acceptable to an employer or client.

Below is the link to the final promotional video.

http://www.youtube.com/watch?v=EESsqcIjsSk

Legal, Ethical and Health and Safety Requirements (Health and Safety and Risk Assessments); PV LO2.2

Learning Objective 2

Health and Safety Sheets.

2.2 Ensure compliance with relevant legal, ethical and health and safety requirements.

Name:	Department:	Date:
Charley Forsyth	Media	10th May 2013

Hazard	Who’s at risk?	Severity of injury	Risk	Controls
Cables on floor/Trip hazards.	Everyone on site.	Medium.	Low.	Tape cables to the floor to avoid tripping.
Electricity.	Anyone dealing with equipment.	High.	Low.	Ensure everyone dealing with the equipment is fully trained to do so. Checks are carried out.
Fault Wires.	Anyone dealing with equipment.	High.	Low.	Ensure checks are made on all piece of equipment and cables etc.
Weather/Rain/Water.	Anyone dealing with equipment.	High.	Low.	Cover equipment when outside in the rain to avoid injury/damage.
Headphones/Hearing.	Anyone using the equipment.	Medium.	Low.	Plug headphones in first before placing on ears to ensure the volume isn’t too loud.

Learning Objective 2

Risk Assessment.

Here are the five steps to risk assessment in the workplace.

Step 1

Identify the hazards.

First you need to work out how people could be harmed. When you work in a place every day it is easy to overlook some hazards:

·         Walk around your workplace and look at what could reasonably be expected to cause harm.

·         Ask your employees or their representatives what they think. They may have noticed things that are not immediately obvious to you.

Step 2

Decide who might be harmed and how.

For each hazard you need to be clear about who might be harmed; it will help you identify the best way of managing the risk. That doesn’t mean listing everyone by name, but rather identifying groups of people (e.g. ‘people working in the storeroom’ or ‘passers-by’).

In each case, identify how they might be harmed, i.e. what type of injury or ill health might occur. For example, ‘shelf stackers may suffer back injury from repeated lifting of boxes’.

Step 3

Evaluate the risks and decide on precautions.

Having spotted the hazards, you then have to decide what to do about them. The law requires you to do everything ‘reasonably practicable’ to protect people from harm. You can work this out for yourself, but the easiest way is to compare what you are doing with good practice. So first, look at what you’re already doing; think about what controls you have in place and how the work is organised. Then compare this with the good practice and see if there’s more you should be doing to bring yourself up to standard. In asking yourself this, consider:

·         Can I get rid of the hazard altogether?

·         If not, how can I control the risks so that harm is unlikely?

Step 4

Record your findings and implement them.

Putting the results of your risk assessment into practice will make a difference when looking after people and your business.

Step 5

Review your risk assessment and update if necessary.

Few workplaces stay the same. Sooner or later, you will bring in new equipment, substances and procedures that could lead to new hazards. It makes sense, therefore, to review what you are doing on an ongoing basis.

Learning Objective 2

Here is an example of a risk assessment sheet.

Name:

Department:

Date:

Reference:

Is this assessment for a one off activity: (Please tick)

Yes:

No:

1.       Identify activity/Area being assessed:

2.       Identity those potentially at risk: (Please tick)

Activity: Area:

Staff:

Student:

Contractor:

Visitor:

General Public:

Other:

1.       List all substantial/High hazards:	2.       Detail any existing control measures:	3.       Detail additional control measures:	4.       Due dates for measures to be put into place:

Assessor signature:		Assessment review date:		Actual date reviewed:
Line Manager:		Signature:		Date: