Tuesday 25 June 2013

Evaluation; LBR LO4.1 and LO4.2

Learning Objective 4

Evaluation.
4.1 Investigate the potential of different image production techniques.
4.2 Produce lens-based outcomes defined creative intention.

On completing this unit I found that it was a rather difficult one to pin down an idea as they was so much to consider whilst choosing an area to actually photography. At first I had decided to photography the postcode SW3 Chelsea however on travelling up to this part of London I discovered that I just didn’t feel like this area was right for and I quickly learnt that this was going to be more of a challenge so I had to think fast and change my location as we was short on time. So I decided on Romford.
 Romford is a local town with a big personality and I knew that I would be able to access this area more easily and efficiently in order for me to be able to capture exactly what I needed and wanted. My Day and Night theme started when I was research into the area and what was on offer for the public and it was soon clear to say that this down was a quiet market town during the day and a busy night life at the weekend and even in the week. I soon found that juggling this and another one of my projects was soon proving difficult as time as quickly disappearing and I needed to get started on this project.
The unit for me was one where I learnt and broadened my knowledge within the photography sector. I was taught how to use a wide range of cameras and how to develop film which was one aspect that I enjoyed. I felt that I have learnt more photography skills and that I have learnt more about the different types of camera that there is and how they can be used to create different styles and techniques within our work.  



Final Image Selection; LBR LO4.1 and LO4.2

Learning Objective 4

Final Image Selection.
4.1 Investigate the potential of different image production techniques.
4.2 Produce lens-based outcomes defined creative intention.


Below are my final photographs for my Imaging London project;






Above are my daytime shots which were taken on my Nikon D3100.
I have selected these four images for my daytime shots as they all have correct exposure and for me the content of each image reflects what life is like and shows the town for what is it without feeling forced or fake in any way. I believe that I have captured a moment in time displaying the life in Romford. 






These are my final images I have selected for my Imaging London project ‘A Day and Night in Romford’. These night-time photographs was taken on a night out in Romford in the perspective of a student I want to give that spontaneous feel that it was a quick snapshot image. And I believe that I have achieved exactly that in all my images. 

Camera Selection; LBR LO3.2

Learning Objective 3

Camera Selection.
3.2 Apply creative considerations when selecting photographic techniques.

On this project I have decided on the use of two cameras for my final photography shoot; a Nikon D3100 and my iPhone 5. I have chosen these two as I believe that they will given the style and look that I need to create my final images on my project of ‘A Day and Night in Romford’.
The Nikon will be used for the daytime shots as they will give me a clear and crisp photography which will capture the precise detail of the area to show a true reflection on what Romford is like. Also I will be able to ensure that I will to have correct exposure meaning that I will be able to display images that will show what the eye would see giving the viewer of the photography an exact view of Romford and make them feel as though they are just standing and watching the life go by. A snapshot in time.

My other choice is for my night-time shots will be my iPhone 5 the reasoning for this is that I want to capture the night life from the perspective of a student. I decided on the iPhone as I knew that to get the images I was after this was the way that I needed to go as a teenager on a night out isn’t going to be using a professional camera or a film camera they will be more than likely using their phones and that is exactly what I intended to do. I will go out on a Saturday night just as any young person would and I will capture my night out and will look through the images in the morning to see what I have captured.

For me this camera selection I believe that both will capture Romford in a true light and will be able to display what this town has to offer a busy market in the day and a loud nightlife. I want to be able to capture what it would be like to spend a day in Romford.

Photographic Techniques; LBR LO3.1

Learning Objective 3

Photographic Techniques.
3.1 Explore formal elements through the use of photographic techniques.


I wanted to look at the different exposure techniques that I could use with my DSLR and I look a flower and took 3 separate shots of the flower one with correct exposure, one over-exposed and one under-exposed photograph to compare the photos to see whether or not exposure could be an element that I may wish to change and mess around with on my final shots to create a different style to the images. 



This above photo taken on my DLSR with my 35mm lens was over-exposed. You can tell that this photo is overly exposed to the light as the natural light that is entering through the window is white and has completely taken the definition out of the window completely and taken that detail away from the image. Over exposure of a photo means that you have let too much light through the aperture.

The photography below was taken on my DSLR with my 35mm lens and was under-exposed. Under exposure means that you didn’t allow enough light in through the aperture when the image with the lighting conditions that was there needed more light to ensure you get that perfect image. This photograph is dark and is lacking in colour, this image is of a poor quality as you cannot take in all what the image has to offer.


This photo was again taken on my DSLR with my 35mm lens. However this photograph has the correct exposure meaning it has the perfect amount of light coming through the aperture to result in a perfectly exposed image. You can see within the image the quality and detail on the petals of the flower the light just sits perfectly and results in a good end result.



On experimenting with the exposure I believe that I will want to aim for correctly exposed images in order to catch the life in the light that it is naturally set as I don’t want to under expose my images as I want to catch the detail in the images.

When using the medium format camera we used soft boxes to light the studio to give it that soft edge. Also when out and using the twin lens camera we used a light reflector to reflect the sunlight onto the face of the model.




Experimentation with Lenses; LBR LO2.2

Learning Objective 2

Experimentation with Lenses.

2.2 Use lens-based equipment for required purposes.


Above is a test sheets for working out the timing for development of the photograph. To take this image we used a medium format camera.
Medium format has traditionally referred to a film format in still photography and the related cameras and equipment that use that film. Generally, the term applies to film and digital cameras that record images on media larger than 24 by 36 mm (full-frame) (used in 35 mm photography), but smaller than 4 by 5 inches (which is considered to be large-format photography).
The top of the test sheet 25 seconds then it goes down 20 seconds, 15 seconds 10 seconds ending with 5 seconds. I then used this test sheet to work out how long I needed to exposure my photo paper to the light and on this test I decided that an exposure time of around 7 seconds would be perfect for the development of this negative. 


This is the result from exposing my photo paper for 7 seconds. This image was taken and then development in the dark room by me.

However on using the twin lenses camera we did encounter a few problems when it came to the development of the images as the photo paper unfortunately was fogged meaning that it was exposed to natural light photo paper can only be exposed to red light without being fogged, but when starting the development process me and my work partner Aylen we found that the paper was unsuitable to be used.

Below are the results of the fogged paper when trying several times to complete a test sheet.





I also used my DSLR to take photos to get a feel for the camera and to just mess around with the settings so that I can confidently go out on shoot using my 35mm lens.


This was taken on a test shoot day down in Westminster, London.


Here are few photos from my test day. I was aiming for correct exposure throughout the shoot, meaning I was getting the correct amount of light for the sensor. Again with my 35mm lens.





Digital single-lens reflex cameras (also named digital SLR or DSLR) are digital cameras combining the parts of a single-lens reflex camera (SLR) and a digital camera back, replacing the photographic film. The reflex design scheme is the primary difference between a DSLR and other digital cameras. In the reflex design scheme, light travels through a single lens and a mirror is used to reflect a portion of that light through the view finder - hence the name Single Lens Reflex. The image that is seen through the viewfinder is also the image that is captured by the camera's sensor. Many lenses are mountable, "diaphragm-and-meter-compatible", on modern DSLRs and on older film SLRs that use the same lens mount. However, when lenses designed for 35 mm film or equivalently sized digital image sensors are used on DSLRs with smaller sized sensors, the image is effectively cropped and the lens appears to have a longer focal length than its stated focal length. Most DSLR manufacturers have introduced lines of lenses with image circles optimized for the smaller sensors and focal lengths equivalent to those generally offered for existing 35 mm mount DSLRs, mostly in the wide angle range. These lenses tend not to be completely compatible with full frame sensors or 35 mm film because of the smaller imaging circle and, with some Canon EF-S lenses, interfere with the reflex mirrors on full-frame bodies.




Equipment and Materials List; LBR LO2.1

Learning Objective 2

Equipment and Material List.
2.1 Identify materials for lens-based image making.

For this unit I will be requiring two main cameras for my project they are my DSLR Nikon D3100. Here is the spec for my DSLR;

Type.
Megapixels – 14.2 MP.
Light Sensitivity – 3,200 ISO.
Light Sensitivity (boost) – 12,800 ISO.
Crop Factor – 1.6x.
Sensor Size – APS-C 23.1X15.4mm.
Sensor.
True Resolution – 14.2MP.
Native Resolution – 4608x3072.
Pixel Size – 25.1 um²
Screen.
Type – LCD
Size 3.0”
Resolution – 230k dots
Lenses.
Lens Availability – 169 Lenses.
Lens Mount – Nikon F.

And I will also be using my iPhone 5 to take my night time shots.
Here is the spec for my iPhone:

-          8 Megapixels iSight camera.
-          Panorama.
-          Video Recording HD 1080p up to 30 frames per second with audio.
-          Facetime HD Camera with 1.2 MP Photos and HD Video 720p.
-          Autofocus.
-          Tap to focus.
-          Face Detection.
-          LED Flash.
-          Photo and Video Geotagging.
-          Five Element Lens.
-          2.4 F-stop.
-          3,263x2,448 Backside Illuminated Sensor.

I will also require a medium format and a twin lens SLR for experimentation purposes. I have chosen to use my DSLR for my daytime shoots as this will create and give the quality images that I require for my production. Also I have decided on using my iPhone 5 for my night time shoots as this will be more appropriate for this time of shoot as this is more safer for me to use this camera than my DSLR as I don’t want to draw attention to myself. However I will be using a other equipment pieces in other shoots for experimentation purposes and different lighting.


   




Research on Lenses; LBR LO1.1

Learning Objective 1

Research on Lenses.
1.1 Evaluate the potential for creating images.

Fisheye Lens.


A fisheye lens is an ultra wide-angle lens that produces strong visual distortion intended to create a wide panoramic or hemispherical image. Fisheye lenses achieve extremely wide angles of view by forgoing producing images with straight lines of perspective, opting instead for a special mapping, which gives images a characteristic convex non-rectilinear appearance. The term fisheye was coined in 1906 by American physicist and inventor Robert W. Wood based on how a fish would see an ultra-wide hemispherical view from beneath the water (a phenomenon known as Snell's window). Their first practical use was in the 1920s for use in meteorology  to study cloud formation giving them the name "whole-sky lenses". The angle of view of a fisheye lens is usually between 100 and 180 degrees while the focal lengths depend on the film format they are designed for. Mass-produced fisheye lenses for photography first appeared in the early 1960s and are generally used for their unique, distorted appearance. For the popular 35 mm film format, typical focal lengths of fisheye lenses are between 8 mm and 10 mm for circular images, and 15–16 mm for full-frame images. For digital cameras using smaller electronic imagers such as 1/4" and 1/3" format CCD or CMOS sensors, the focal length of "miniature" fisheye lenses can be as short as 1 to 2mm.



Macro Lens.

Macro photography is extreme close-up photography, usually of very small subjects, in which the size of the subject in the photograph is greater than life size. By some definition ns, a macro photograph is one in which the size of the subject on the negative or image sensor is life size or greater.  However in other uses it refers to a finished photograph of a subject at greater than life size. The ratio of the subject size on the film plane (or sensor plane) to the actual subject size is known as the reproduction ratio. Likewise, a macro lens is classically a lens capable of reproduction ratios greater than 1:1, although it often refers to any lens with a large reproduction ratio, despite rarely exceeding 1:1. "Macro" lenses specifically designed for close-up work, with a long barrel for close focusing and optimized for high reproduction ratios, are one of the most common tools for macro photography. (Unlike most other lens makers, Nikon designates its macro lenses as "Micro" because of their original use in making microform.) Most modern macro lenses can focus continuously to infinity as well and can provide excellent optical quality for normal photography. True macro lenses, such as the Canon MP-E 65 mm f/2.8 or Minolta AF 3x-1x 1.7-2.8 Macro, can achieve higher magnification than life size, enabling photography of the structure of small insect eyes, snowflakes, and other minuscule objects. Others, such as the Infinity Photo-Optical's TS-160 can achieve magnifications from 0-18x on sensor, focusing from infinity down to 18 mm from the object.
Macro lenses of different focal lengths find different uses:
Continuously-variable focal length – suitable for virtually all macro subjects.
45–65 mm – product photography, small objects that can be approached closely without causing undesirable influence, and scenes requiring natural background perspective.
90–105 mm – insects, flowers, and small objects from a comfortable distance.
150–200 mm – insects and other small animals where additional working distance is required.



Telephoto lens.

In photography and cinematography, a telephoto lens is a specific type of a long-focus lens in which the physical length of the lens is shorter than the focal length. This is achieved by incorporating a special lens group known as a telephoto group that extends the light path to create a long-focus lens in a much shorter overall design. The angle of view and other effects of long-focus lenses are the same for telephoto lenses of the same specified focal length. Long-focal-length lenses are often informally referred to as telephoto lenses although this is technically incorrect: a telephoto lens specifically incorporates the telephoto group. Telephoto lenses are sometimes broken into the further sub-types of medium telephoto: lenses covering between a 30° and 10° field of view (85mm to 135mm in 35mm film format), and super telephoto: lenses covering between 8° through less than 1° field of view (over 300mm in 35mm film format). In contrast to a telephoto lens, for any given focal length a simple lens of non-telephoto design is constructed from one lens (which can, to minimize aberrations, consist of several elements to form an achromatic). To focus on an object at infinity, the distance from this single lens to focal plane of the camera (where the sensor or film is respectively) has to be adjusted to this focal length. For example given a focal length of 500 mm, the distance between lens and focal plane is 500 mm. The farther the focal length is increased, the more the physical length of such a simple lens makes it unwieldy.





Pitch; LBR LO1.1 and LO1.2

Learning Objective 1

Pitch for Photography.
1.1 Evaluate the potential for creating images.
1.2 Clarify purposes for creating images.

For this unit we have to select a postcode and then photograph that area showing the life within it. I have decided that I was focusing on the postcode; SW3, Chelsea and I was planning on using this area however I found, after much research, that this area was going to become much more difficult than I first imagined so I have chosen to go for a more local route and have chosen the postcode RM7, Romford.  The RM postcode area, also known as the Romford postcode area, is a group of 20 postcode districts in England, which are subdivisions of nine post towns. The majority of these postcode districts cover part of north east and east London.

Day and Night. This is what I want to focus my project on, I want to show Romford for what is it in the daytime, so a historical market town and then Romford of a night time a busy town full of popular bars and clubs. I am going to be using my iPhone 5 and my DSLR camera for my images for this project one for day one for night. However I will be experimenting in my own time with different lenses so that I can justify my choices or even change my original idea when I look at the image quality, I need cameras that will fit well my purpose.

I want to create images that capture the life of the area in single shots, I will use a stand and shot technique to take a snapshot of life as its happening, I want it to all my spontaneous and off the mark, I just want to see what happens and what catches my eye on the day to see where my shoot takes me, rather than planning and setting out to find something specific in the area as for me this will feel forced and won’t truly reflect life in the area of Romford. Also the camera choice that I have chosen are perfect for a stand and shot image as they are simply operated and won’t require any difficulty in the setting up and they will help produce the shots to the quality that I require for my production.

Romford is a market town in the day and has a night life that is full of personality and this is the main reason that I want to create these images as the area has two different sides and I want to be able to create images that will reflect the two very parts of this postcode. Therefore I will be photographing the market and the high street to show one side of Romford and then I will photography the clubs/bars of the night to show the other side. This for me is the reason that I have chosen this postcode/area as I want to create images that show that Romford is the Jekyll and Hyde of London.

Tuesday 11 June 2013

Evaluation; RC LO4.1 and LO4.2

Learning Objective 4

Evaluation.
4.1 Source appropriate radio commercial content to fulfil a client brief working to a standard acceptable to the client.
4.2 Edit radio commercials of a specific duration working to standards acceptable to the client.

In this unit I and Aylen Abdullah had to create three radio advertisements for our client Dynamic Eclipse Arts. This unit for me was one of the stronger units as I have more production experience in radio than I have in other areas.
On working on this unit I found that I was able to put my skills to use and show what I was able to do with the studio work and with the editing process of the radio advertisements. I particularly enjoyed this unit as I was able to participate in the production myself and was recorded in the studio in all three of the adverts, I believe that this is a strong element for me as I can use my voice to create the positive and upbeat feel that the adverts required. However getting to the production stage was proving more and more difficult as my work part fell ill throughout the majority of this production so therefore our schedule was pushed back on the filming element to this promotional package therefore pushing back on the recording of the advertisements. Another factor that made this slightly more difficult was again the communication with our client, although we did have a brief set out and a contract agreed with the client we was still unaware of how far we could push the advertisements so the breakdown in communication left us feeling unsure on how to move forward with the promotional package.
When we came to record our radio advertisements in the studio we did encounter an issue as the studio wasn’t working to its full potential and we was unable to record any sound whatsoever, this was resolved later on in the evening however we had run out of recording time so we pushed it back one more day. We also had to source content for our radio adverts which took up more of our time as we was editing the adverts on a PC and we could only download them on a iMac so we had to keep making file transfer between the two, this wasn’t much of a problem but a time consuming process and time was against us at this point in the process.
This unit has helped me to develop and put what skills I had to the test and pushed me to see how well I could cope with the production element and I believe that I have gained a lot of experience from this client led project and it has shown me how difficult and frustrating it can be working for someone especially when the communication is second to none at some points in the production process however I have learnt how to deal with clients and how to work as part of a production company.

Editing; RC LO4.2

Learning Objective 4

Editing.
4.2 Edit radio commercials of a specific duration working to standards acceptable to the client.





We use the programme Adobe Audition CS6 to edit the radio advertisements, it is a relatively simple programme to use, the above screenshot displays how you can the audio you just highlight the selected piece and just press delete to remove the audio piece that is no longer required.









We recorded the three advertisements in the sound studio and then uploaded them onto the Adobe Audition we then have to piece together the audio and edit any mistakes that were made and then finalise all the finished audio to create the advertisements.





Adverts; RC LO4.1 and RC LO4.2

Learning Objective 4

Radio Advertisements.
4.1 Source appropriate radio commercial content to fulfil a client brief working to a standard acceptable to the client.
4.2 Edit radio commercials of a specific duration working to standards acceptable to the client.


Below are the links to our radio advertisements.

This was scripted by myself and edited by myself and Aylen.

This was scripted by Aylen and edited by Aylen.


This was scripted by myself and Aylen and edited by myself.

Script; RC LO3.4

Learning Objective 3

Script.

3.4 Develop scripts appropriate to the audience for a specific radio commercial working to a standard acceptable to the client.


Time in Seconds.
Script.


0.5 S



0.10 S


0.15 S







0.20 S



0.30 S

0.34 S


0.35 S











Tap

*Tap sound effect*

Jazz

*Jazz sound effect*

Ballet

*Ballet sound effect*

*Scratch disk sound effect*

Hold up what about Hi-Hop, African, Waacking even?!

Hip-Hop? Waacking?

Well Dynamic Eclipse Arts has just that and we need you. So if you want to learn and have fun all at the same time then this is for you!

So why don’t you follow us on Twitter or like us on Facebook.

Do It Now!



This was scripted by myself and edited between myself and Aylen.

Time in Seconds.
Script.



0.8 S


0.12 S



0.20 S



0.27 S


0.32 S
Look your Dad signed you up for ballet lessons.

But Mum I want to learn Street Dance and so much more just like my friends.

Where are you going to do that? There isn’t anywhere is there?

Mum there is, look Dynamic Eclipse Arts do Waacking, tapping and all the other dances. I want to learn I really wanna go.

Wow that’s amazing let’s sign you up!

*Yay sound effect*

Find us on Facebook, Dynamic Eclipse Arts.

Do It Now!

This was scripted by Aylen and edited by Aylen. 

Time in Seconds.
Script.


0.3 S




0.7 S




0.10 S





0.21 S




0.28 S

0.32 S
Are you tired of boring dance routines?

Yeah

Do you want to learn a wide range of dance styles?

Yeah

Do you want to learn, have fun and even perform?

Yeah

Then you need Dynamic Eclipse Arts, we are a danced based community company looking to take on anyone who loves to dance as much as we do and learn different dance styles of all genres.

So follow us on Twitter, you won’t be disappointed.

Do It Now!

*Yay sound effect*

This was scripted by both me and Aylen and edited by me.