Friday, 25 January 2013

Project Development


Project Development

The basic idea for this film is the self-destruction of a young female woman. We have been looking at different locations and have found that maybe being on a budget that this was going to be a lot harder than we thought so we have found a house to film in for the main part of the production and the rest will be street scenes. Also we have decided that we are going to use ourselves in the production so that we have more freedom when it comes to the filming and this way we can get our message across clearer as we know exactly how we want it to be.

Proposal

Narrative Film  Chloe
Proposal

The idea that me and Aylen (my work partner) have come up with is a film that will look through the eyes of the character (Chloe) quite literally, as it will be from a first person perspective. It will follow her heartache from losing her fiancé and will squeeze around 8 years of her life into the space of around 5 minutes, which will ultimately lead to her self destruction.

This short film will show how her life was before her fiancĂ© passed away and then the events that build up to her suicide. It will start with a flash back from her past, looking over memories from her, it will then cut to her sitting alone in a room crying. The film will continue on showing her life and how she lives day to day. However her self destruction will be shown through her self-harming, paranoia etc. Also we will visually show this through a colour fade in each scene they will begin to lose brightness ending in black and white.  

Report; CS LO1.1 and CS LO2.1 and CS LO3.1 and CS LO3.2


How have addiction, obsession and mental illness been shown successfully in the 
mainstream film industry?

Requiem for a Dream and Vertigo.

Introduction.

Addiction, obsession and mental illness are those subjects that we as a society know very little about and it is something that we wish not to know about as well. Yet how have Requiem for a Dream, which is a hard hitting film about drug addiction and the downfall effect it can have upon people’s lives and films like Vertigo, which is about the obsession of a woman that displays the complex nature of what the heart wants the heart gets, become a huge part of popular culture. This essay will be looking at the production, distribution, exchange, audience reaction and critic reviews to see how these two classics have become successful in their own rights. Is it all about what the people want, or is it giving the people what you want?

Production.

 Darren Aronofsky’s Requiem for a Dream was produced and co-financed by Thousand Words and Artisan Entertainment. The production of this film was meant for some much more than just generating the next big hit at the box office, Aronofsky is famous for his film making and his ability to put a twist in the story and create a signature piece, like his more recent production, Black Swan.
 “We always knew we were going to try to break down some barriers narratively, visually and aurally; we wanted to try to make a film that was completely different from anything that had been done before, and I encouraged all of my department heads to go for it. Of course, all of the special techniques we applied had to advance the story, because we didn’t want the film to turn into this self-indulgent, MTV type of thing” (Stephen Pizzello, 2000, pg 50).
This production was on a low budget of $4,500,000 and was meant for the purpose to entertain than to generate more capital. Unlike Vertigo that was produced by Paramount Pictures and Alfred.J.Hitchcock Productions and was, for its time, on a high end budget of $2,470,000. Produced by the world class director Alfred Hitchcock, he was voted number one in the twenty-five top directors in the international film magazine, Sight and Sound. This psychological thriller was produced for more commercial reasons than anything else, this was no ordinary film, and this was a production piece that was going to excite the audience.
“Editing, camera movement, sound design owe little to the prior arts; even mise en scene, with its root in stagecraft, becomes suigeneris through the infinite mutability of screen space” (Peter Matthews, September 2012, pg 54/55).
Even though both are directed by two very different directors these films do share the connection of addiction, obsession and mental illness.

Distribution.

The 2000 Cannes Film Festival was the first we ever got to see of Aronofsky’s masterpiece, it was also featured in Canada Toronto International film festival before being released in New York, USA on 6th October 2000. This production has been released in many countries over the years with its last release being in the Czech Republic in 2009. However Vertigo has had much more success with its release over the years, and has even had a re-release on 28th October 1983 in the USA and incredibly 54 years after its first release in the USA on 9th May 1958, Vertigo was released in Portugal on 20th December 2012.  At the time of its release Vertigo was in competition with big films such as: South Pacific, GiGi and Cat on the Hot Tin Roof, these were high grossing films of 1958 with South Pacific making $16,300,000. The visual promotion that was used to generate public awareness of these films both took a similar approach by using strong feature from the film itself, for instance Requiem for a Dream took the advertising approach of using a split screen effect which this film know, if you have the seen the film would know that this is used frequently throughout the piece and even more so on the scenes that held a strong message. Therefore this is showing to awaiting audience that this is what they can expect and if this has got them hooked then the film will certainly be what the audience is wanting. Similarly Vertigo uses the famous swirl from the start of the film to create that uneasy feeling with the audience, it leaves them knowing something is not quite right. Also the promotion of the film has used the key image of the two main characters, which ties in perfectly, as a picture really does say a thousand words; Scottie is content in the moment however Madeline/Judy is showing the complete opposite emotion which is a strong indication of the conflict that evolves within the production.

Exchange.

Requiem for a Dream has generated a successful profit since its release in May 2000, in the Opening Weekend, Requiem for a Dream made an impressive “$64,770 (USA) (8 October) (2 screens)” (IMDB, Online, Accessed 22/01/2013). Although it got off to a slow start when it comes down to the profit made on Aronofsky’s production eventually this piece made $7,364,000 worldwide, which most would agree is a nice little profit to have made out of a low budget film however when compared to Hitchcock’s Vertigo, it made very little. Vertigo in the opening weekend Vertigo made “$10,783 (USA) (30 October 1983) (2 Screens)” (IMDB, Online, Accessed 22/01/2013). Which over the years has amounted to $25,000,000 worldwide with an amazing $5,306,000 in rentals, it’s clear to say that Vertigo is the most successful out of the two. 

Critic Response.

Vertigo is considered to be one of the greatest films of all time being voted number one in the national and genre top 10 American films in Sight and Sound magazine. However that is more that can be said about Requiem for a Dream as although the film did have its great success the production “Artisan Entertainment later made a negative pickup on the completed film” (Stephen Pizzello, 2000, Pg50). Another take on the this production piece was “Not quite the masterpiece it was hailed to be in some quarters, Darren Aronofsky's grim, but lyrical addiction drama is nonetheless one of those rare films to fail because of a surfeit of ideas, rather than the opposite.” (William Thomas, Online, Accessed 23/01/2013). This was a film that was meant for those who love films that push the boundaries which we all know Aronofsky is famous for doing, also being a production on the sensitive subject of drug abuse may have come to a shock to come of the critics that reviewed this film. On the other hand the film Vertigo was opened with open arms into the film industry. “Vertigo, which concerns the effort to model a real woman into an ideal, is nowadays commonly diagnosed as another reflexive text: the ultimate demysticification of stardom and its origin in male fantasy” (Peter Matthews, 2012, pg 54/55). Vertigo is a film that will stand the test of time, we know this from its recent re-release in the film industry, it is a timeless classic.

Audience.

“Looking back at my research period, I’ve found some very interesting points and some not so interesting points, to which left me at times in circles. I’ve looked into the psychological aspect of things in Hitchcock’s films, but what I found interesting was that his ideas to not concentrate on a male audience but also mainly concentrate on a female audience in which Hitchcock tries to focus in his main films on a female target audience. It’s quite strange for a Director / Auteur to not only concentrate on a niche audience but also just to concentrate on a single gender of the audience, in an interview on Youtube.com in which shows Hitchcock being interviewed on BBC 1 (Monitor), as he states that he’s intentions were to look mainly at a female target audience as because during the 50’s around 80% of woman would go to the cinema. But by this research development I found some quite interesting arguments as to say that Hitchcock had a sexist approach to his movie making when shooting female actress’s as he would say that “There’s not enough violence shown on woman” in which again I find interesting” (Online, Accessed 23/01/2013).
This quote above indicates that Vertigo was intended for female audience which would explain why the role of the woman within this film, is so strong he has tried to tap into this by generating a larger female audience as the female character is empowered and holds the basis of the whole film which can draw in the audience to give them the sense that this is something that they too can be a strong powerful woman.  Requiem for a Dream on the other hand was considered more of an arty film and the audience of these types of films would be more inclined to watch these types, and also would already be fans of the successful Darren Aronofsky.

Popular Reaction.

“Drugs. They consume mind, body and soul. Once you're hooked, you're hooked. Four lives. Four addicts. Four failures. Despite their aspirations of greatness, they succumb to their addictions. Watching the addicts spiral out of control, we bear witness to the dirtiest, ugliest portions of the underworld addicts reside in. It is shocking and eye-opening but demands to be seen by both addicts and non-addicts alike.” (Manu Gino, Rotten Tomatoes, Online, Accessed 23/01/2013).  This is just one of the many positive audience reviews that this film created, it would seem that Requiem for a Dream isn’t for everyone yet it has got so many viewers hooked, like a drug. It has hit so many people in many different ways; it pulls on those heart strings as you do feel an emotional connection with the characters as you watch them decent into despair and struggle with what they have become. They had it all and they lost it all.  “Although a great movie, this is not my favorite film by the master of suspense. With that said, I thought that it was a well acted film that had an interesting plot, but I felt that Hitchcock definitely delivered his strongest efforts with Psycho and The Birds. This film is a near flawless picture in terms of great acting, directing and story, and it definitely belongs among Hitchcock's strongest works. All the usual ingredients that make up for a strong Hitchcock film are present and there's enough suspense and thrills here to keep you on the edge of your seat till the very end. I enjoyed Psycho a bit more, and I believe that it is Hitchcock's true masterwork of cinema, but Vertigo belongs at the top as one of his finest works.”( Jeff "The Dude" Lebowski, Rotten Tomatoes, Online, Accessed 23/01/2013). Vertigo is considered one of the greatest of its time yet it doesn’t please everyone, this is a film that requires you to take in the story and understand it piece by piece whereas his other films are more successful on the side of the story is a film that you literally have to watch to be able to understand and some of its audience members different feel that the film was pushed to its full potential, unlike other Hitchcock films.
Conclusion.
Requiem for a Dream and Vertigo are two very different films that share the same context, and have both become successful in their own right. Together they have changed the way the film industry view; addiction, obsession and mental illness. Requiem for a Dream was more the inspiration for the creation for the film ‘Chloe’ by myself and Aylen, we wanted to create something different, something that stood out from the rest just as these two films have done and will continue to do over the years.

Word Count; 1,983.




Bibliography.

Stephen Pizzello, American Cinematographer, Issue 10, Volume 81, Pg 50
Peter Matthews, The international film magazine Sight and Sound, Issue 9, Volume 22, Pg 54/55
http://www.imdb.com/title/tt0052357/, Online, Accessed 23/01/2013.
http://www.imdb.com/title/tt0180093/, Online, Accessed 23/01/2013.
http://www.rottentomatoes.com/m/vertigo/ Jeff "The Dude" Lebowski, Rotten Tomatoes, Online, Accessed 23/01/2013
http://www.rottentomatoes.com/m/requiem_for_a_dream/  Manu Gino, Rotten Tomatoes, Online, Accessed 23/01/2013

Wednesday, 16 January 2013

Collection; VLP LO3.3


Learning Objective 3

3.3 Produce photographic imagery that develops a personal visual language.







The above photographs demonstrate my character development. I wanted to create someone who pushed the boundaries and went over the top with their look. (I am the model).






Above are more images from my second shoot.

I chose to use myself as the model as I felt that it would be more personal this way, also I do feel strongly about the representation of women and the pressure that is put upon us to 'look good' all the time therefore I wanted to do this myself to get my message across.





Evaluation; VLP LO3.2


Learning Objective 3

3.2 Evaluate the relationship between image and communication in own work.

What went well...?

This was my first attempt at creating an Animatic and for my first go I personal don’t think that I did too bad. For me the photographs that I produced on this project were a real positive for me as I have never used DSLR camera before and the quality that they were produced at were high for the little experience that I as an individual had. Throughout this project I have learnt many new skills for instance I now know how to set up a fully working studio in which I can work safely, as well as being introduced to many different pieces of software such as; Photoshop, Adobe Audition, After Effects etc. It has taught me a lot of new skills that I can then develop and use in the future. I am also proud of my sound recordings as I have previously done a radio course I was able to put some of my knowledge to the test and show what it is I can do.

What I could do better...?

The final Animatic, for me, is not to the standard that I would’ve like as you will see that the cut outs of the photographs did not match and that it my fault as I wasn't careful enough when using Photoshop and this is something I will be looking at in more detail in future projects as detail is key as the smallest thing can make a big difference in projects such as this one, also this is a big must if this was going to be transferred into the work industry. Time keeping ability, this is something that I will most definitely be using in my future projects, time is of the essence, every second counts in these projects and only how have I learnt how important it really is.

Overall...

I do believe that my final project isn’t perfect however from where I was at the beginning of the course this is a huge step forward in the right direction for me as I have developed so much in these past few months I know things that I never knew before which will stay with me forever. If I could restart this project I will take more care with my editing and cutting on photoshop as well as start the production a lot earlier so that I would have time to go back over my piece and make any corrections. Overall I am happy with my final piece of work.  

Animatic; VLP LO3.1


Learning Objective 3

3.1 Produce work that demonstrates knowledge of the relationship between image and communication.

Here is a link to my completed Animatic;

Photographers; VLP LO2.1


Learning Objective 2

2.1 Be able to investigate ideas, processes and constraints in photographic imagery.
I will be looking at the photographer Cindy Sherman as she is her own model and for my project I too, are my own model.


Her bio states; by turning the camera on herself, Cindy Sherman has built a name as one of the most respected photographers of the late twentieth century. Although, the majority of her photographs are pictures of her, however, these photographers are most definitely not self-portraits. Rather, Sherman uses herself as a vehicle for commentary on a variety of issues of the modern world: the role of the woman, the role of the artist and many more. It is through these ambiguous and eclectic photographs that Sherman has developed a distinct signature style. Through a number of different series of works, Sherman has raised challenging and important questions about the role and representation of women in society, the media and the creation of art.

Cindy Sherman has raised issues about the role and representation of women in society, which nicely links in with my project as I too am focussing on women and the pressure to ‘look good’ by society. Therefore I wanted to incorporate her ideas and to depict what she created to help generate some ideas for myself. She is famous for her Untitled Film Stills.


Here is Untitled #132, Cindy Sherman, 1984. Here with bright lights and high-contrast colour, Cindy Sherman focuses on the consequences of society’s stereotyped roles for women in this case as a victim of fashion rather than upon the roles themselves. This is where I get the inspiration from for my project as I want to show the extremes of beauty. Cindy Sherman has created these photographs to send out a striking message of what society is doing women, by doing the exact opposite of what society expects a woman to look. The roles in the Untitled Film Stills series vary from an immature schoolgirl to an attractive seducer and from a glamour diva to a caring housewife. Importantly, her work encourages self-reflection in the spectator, as Sherman argues, “I’m trying to make other people recognize something of themselves rather than me.”


Here is Untitled #138, Cindy Sherman, 1984 represent a fashion victim. Exaggerating her facial gestures, she models in fashionable clothes by top designers such Jean-Paul Gaultier. However, these clothes do not feel comfortable and attractive. The woman loses her self-confidence and cannot bear the pressure of her forced role. Sherman’s choice of colours emphasizes the grotesque character of the woman. The colours depart from their original fashionable context, failing their original promise of happiness promoted by the fashion industry. Therefore, in this feminist context, colours suggest pain, frustration and even threat, signifying the meaning of the work.







Learning Objective 2

I will also be looking at Lauren Greenfield who is an American artist, documentary photographer, and documentary filmmaker. She has published three photographic monographs, directed four documentary films, exhibited in museums, and published in magazines and other publications. Her photographic work and films generally deals with issues relating to the influence of popular culture on how we live (youth culture, gender identity, body image, eating disorders, media, wealth, fashion, beauty, and consumerism). I have used inspiration from Lauren Greenfield’s work ‘Fashion Show’ this has created the basis for the animation element to my Animatic.

Her bio states; Greenfield graduated with honours from Harvard in 1987 with a B.A, majoring in visual and environmental studies (VES). Her senior thesis photography project on the French Aristocracy was called ‘Survivors of the French Revolution’. This project helped start her career as a intern for National Geographic Magazine. A subsequent grant for National Geographic provided financial support towards her debut monograph. ‘Fast Forward: Growing Up in the Shadow of Hollywood’ (Knopf 1997). Five years after the publication of ‘Fast Forward’, Greenfield produced a second monograph about the self-esteem crisis amongst American women entitled ‘Girl Culture’.

At the New York, Milan and Paris Spring 2010 Collections, Greenfield pairs photographs of models emerging in runway perfection, with various stages of the assembly line: plying, prodding, bleaching, cutting, crying, and bleeding. A full visual deconstruction of the industry includes headless hair extensions and stoic grimaces, toxic products and imperfect choreography, and exacting beauty and immaculate performances. Photographs show the industry’s sacrifices: stumbling models, injured reporters, anxious dressers; but also the reward: frenzied flashes, preeminent designers, and applauding critics. By including the methodical process and the stunning show, the essay’s gestalt is in the intoxicating power held by fashion, and the very human participants that perform on its stage. 

Greenfield's video "Fashion Show" mixes filmed footage with still photography from over 50 runway shows in New York, Milan and Paris. Cut to the pulsating beat of Fol Chen's latest musical single, "The Longer You Wait", the multimedia piece is an experiential journey through the life of the definitive fashion show.