Proposal
VLP LO3.1 Produce
work that demonstrates knowledge of the relationship between image and
communication.
PSR LO4.1 Maintain records of production
process effectively using correct documentation.
For this project I want to look at the idea of ‘Beauty
Junkies’. My main idea is too look at how society puts a pressure on women to
consume beauty products in order to ‘look good’. I will be conducting some
research into so called ‘beauty junkies’ and will find out how much women will
actually spend on these certain products and how it affects others lives.
For the
photography element of this project I will be taking studio based photographs
of myself with an over the top look to show the extremes of what make-up can
actually do. I have already looked into some photographers and have come across
Cindy Sherman; this is where I have got my inspiration from as she too uses
herself as the model of her pieces. Also I will be incorporating text into my
photographs by placing text over the top of my photos using photoshop, this
text will tie in with my main focus of my this project. Beauty. My aim is to
look at how women are represented within society and to show to everyone how
much of an issue this really is.
The layout/style
of my animatic has come from the inspiration of Lauren Greenfield’s ‘Fashion
Show’ piece that she has created. I want to use a similar technique used in ‘Fashion
Show’, the idea of revealing images piece by piece on top of each other, when I
first saw ‘Fashion Show’ I feel in love with the layout of the piece and I too
want to make my animatic as visually pleasing as that was.
The audio element
of this project will consist of an interview, talk and soundscape. For my
interview I will be interviewing a family friend of mine, Julie, as she once
worked in a beauty salon and I believe that she will be best suited for my interview
considering my whole project is based around beauty. I will also be able to get
her opinion on how it has changed over the years from when she was a young
teen. My talk will basically consist of me examining facts and statistics,
shedding my opinion on what I have found and the idea as a whole. Then my soundscape
will be a combination of different products and devices that are used and found
within a beauty salon to try and create that atmosphere for the listener.
This is the
foundations for my Consumption Animatic; Beauty Junkies.
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